E-Commerce

An Online Dollar Store to Hollar About
March 3, 2017 at 11:11 am

While traditional department stores, mall-based retailers and subscription commerce businesses have had their struggles as of late, there’s one retail category that's booming (at least relatively speaking): dollar stores and off-price brands (e.g., Ross, Marshalls, T.J. Maxx). However, that category's success hasn't translated online, as the business model of paying to ship inexpensive goods across…

Going Rogue: Rethinking the Amazon Effect
March 3, 2017 at 10:00 am

It’s no secret that Amazon.com is disruption with a capital D — and has been since your neighborhood bookstore disappeared. However, while most of us recognize the pressure Amazon has put on on retailers, not many are focusing on the similar effect it’s having on brands. Companies across the spectrum are finding it increasingly difficult…

Site Personalization Providing Sweet Results for Godiva
March 2, 2017 at 11:30 am

Godiva, the premier maker and retailer of fine Belgian chocolates, has leveraged a recent site redesign and the implementation of a unified engagement platform to change the fortunes of its e-commerce business … and it was none too soon. As little as two years ago, the company was seriously considering shutting down its e-commerce site.…

AWS Outage Affects Internet Retailers ... Except Amazon
March 2, 2017 at 10:59 am

Amazon.com announced Wednesday its Web Services platform (AWS) is back to normal. However, the company has yet to offer an explanation as to why its S3 service went down. Business Insider reports that during the four-hour disruption, 54 of the internet's top 100 retailers had a decrease of 20 percent or greater in site performance, and…

Trunk Club Makes A Simple Case
March 1, 2017 at 9:56 pm

As this direct mail effort from men’s and women’s apparel retailer Trunk Club shows, a subscription box shopping service doesn’t have to be intimidating. Mailer Name: Trunk Club Date Mailed: May 2016 Trunk Club offers a service for men and women who don’t have the time or desire to go clothes shopping themselves. First, members […]

Inside Barnes & Noble's Digital Transformation
March 1, 2017 at 11:57 am

In a keynote session yesterday at eTail West in Palm Springs, Calif., Fred Argir, vice president and chief digital officer at Barnes & Noble, discussed how a change in the company's mind-set is helping the bookseller to transform its digital commerce business. The struggles of booksellers, Barnes & Noble included, has been well documented over…

Avoid the 3 Online Traps That Kill CPG Sales
February 28, 2017 at 7:59 pm

Remember the last TV you bought? If you’re like most people, you conducted research comparing features, prices and support before making a final purchase decision. What about the last new candy bar or spaghetti sauce you bought? Not so much, right? You probably were inspired by seeing it while shopping and briefly thought, “this looks…

Why So Many Stores Are Closing: The Changing Face of Loyalty
February 27, 2017 at 10:00 pm

At one time, location trumped nearly everything else in retail. Success lay in creating loyal customers who lived close enough to regularly patronize your store, often with heavy local advertising to generate regular foot traffic. Maybe you visited a favorite in the local mall because you liked its clothes or prices or salespeople. Maybe you…