E-Commerce

While at Shoptalk 2023 in Las Vegas last month, Editor-in-Chief Joe Keenan interviewed Fiona Tan, chief technology officer at Wayfair, to learn about how the furniture and home decor retailer is optimizing product discovery across its sales channels. She details her role at the organization, how Wayfair is using technology to serve the right products to the right customers,…

As we begin the second quarter of 2023, global supply chain disruptions and geopolitical conflicts continue to foster uncertainty in the retail marketplace. Add inflation, nationwide labor shortages, and an increasingly competitive landscape to the mix and many e-commerce retailers are struggling to get the goods they need when they need them, and to deliver…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Ashley Firmstone, senior vice president of customer success at Rokt, the global leader in e-commerce technology. Listen in as Firmstone discusses the solutions Rokt provides for retailers (1:02), how the technology company helps improve the shopper purchase journey (4:10), and how improving the online…

From Sydney to San Francisco and everywhere in between, global shoppers are struggling to keep up with the increasing cost of living. Inflation is leading to rising costs for food, fuel and heating, leading to serious consequences for businesses and consumers alike. In the shadow of the current downturn, Mirakl aimed to understand how the…

2023 has brought ongoing uncertainty for e-commerce businesses, given the challenging macroeconomic environment, a rapidly changing advertising industry, high inflation, and increasingly budget-conscious consumers. And with customer acquisition costs (CACs) rising 222 percent over the past eight years, many retailers and brands will be rethinking their marketing investments. In today’s economic and consumer climate, e-commerce…

Despite a difficult 2022, wrought with soaring inflation and mass layoffs, the retail industry ended the year in decent shape with a solid holiday return. However, an economic downturn looms large, as experts predict a 64 percent chance of a U.S. recession in the coming months. Naturally, this spells trouble for retailers as Americans tend…

The economic downturn is dramatically impacting consumer budgets, making shoppers think twice about their spending. This puts pressure on e-commerce merchants to adapt their online shopping experiences to maximize profitable conversions. Meeting this challenge requires a focus on five key areas: 1. Enhance e-commerce site search with dynamic ranking and merchandising. With every cent counting…

We’ve all done it: We get to that point of finishing our purchase and we’re presented with the choice of checking out as a guest or creating an account with the retailer. Some part of us knows that we should just create the account — but then we hesitate. The form, the fields, the time,…

With the global e-commerce market value expected to top $1.39 trillion in 2023 and $1.64 trillion by 2027, it’s no wonder a worldwide battle for a piece of the pie is underway. Although the United States is generally regarded as the creator of e-commerce as we now know it, its status as an originator hasn't…

For the last few years, retailers have been bracing for the economy to take another downturn. With talks of a recession looming and layoffs permeating nearly every industry, it’s important for retailers to understand how to protect their businesses and persevere through financial uncertainty. Fortunately, even if inflation continues to rise and spending drops off, consumers will still…