Digital Innovation

Digital Innovation Yields Sweet Returns for Mars Wrigley Confectionery
February 11, 2019 at 11:15 am

In episode 182 of Total Retail Talks, recorded at Groceryshop in Las Vegas, Heather Kang, global vice president of digital commerce at Mars Wrigley Confectionery (MWC), parent company of leading brands such as M&M's, Snickers, Twix and others, details how the company is building a culture of innovation, provides insight into two recent digital commerce…

5 Key Retail Trends for 2019
January 31, 2019 at 2:20 pm

From our work with companies across the retail spectrum — from U.K. grocery to U.S. apparel — we witness the ongoing transformations taking place. Here are our perspectives on what 2019 might have in store, and some key questions to ask when evaluating existing and new retail strategies. Social Commerce Boom Increased usage of Facebook,…

Building a Store of the Future? Read On!
January 29, 2019 at 11:58 am

A store of the future should always be customer-first, open to new experimentation, and have a fluid and dynamic support system, at least according to Albert Vita, director of in-store experience and visual merchandising at The Home Depot. Vita addressed the topic during a conversation with Zivelo CEO Healey Cypher at the National Retail Federation's…

Forecasting 2019: 10 Trends in Retail and E-Commerce
January 17, 2019 at 1:01 pm

Retail and e-commerce change rapidly based on consumers shifting behaviors. Merchants must find new ways to sell their products. Here are 10 trends that figure to impact the online retail industry in 2019 and beyond: 1. Changing Attitudes Towards Traditional Advertising The cost of advertising is increasing manufacturer's suggested retail price (MSRP) by an estimated…

2 Areas Where Data Accessibility is Driving Cross-Channel Innovation
January 16, 2019 at 12:31 pm

Data is easily one of the world’s most valuable resources and represents an opportunity to level the playing field between the haves and the have-nots. If accessible, data can help online and offline retailers of all sizes build bigger and bigger businesses — even in the age of Amazon. At the same time, a lack…