Digital Innovation
The modern-day retail environment is anything but stagnant. With a rise in e-commerce shopping and delivery, consumersโ desire for efficiency and convenience reigns supreme. With this, traditional brick-and-mortar retailers cannot rely solely on historical insights to guide them through the next phase of buying and selling. SAPโs recent study, conducted by leading industry analyst Forresterโฆ
In both retail and marketing, thereโs a โconversationโ with customers in some way. Whether itโs merchandising, in-home or digital flyers, banner ads, in-store marketing, events, or email, every day there's communication with customers to see what works. What was the magical โthingโ that resulted in the purchase decision? One of the biggest shifts over theโฆ
With the growing preference for online shopping, combined with customers who can instantly compare prices and reviews with their smartphones, the expectations and needs of the brick-and-mortar shopper are rapidly evolving. As a result, physical retailers have been in a race to deploy new technologies to provide a better experience in the hopes of keepingโฆ
A new generation of visual tools is now available to bring the physical environment into the shopping process, allowing consumers to locate, evaluate and share products in new ways. Thanks to the near ubiquity of smartphones, consumers are viewing โ and creating โ more visual content than ever. This has made image-centric social media networks amongโฆ
Amazon.com launched an artificial intelligence-powered shopping feature in its app called StyleSnap at the re: MARS 2019 conference in Las Vegas yesterday. The tool enables users to upload a photo or screenshot of a particular fashion look they admire from pictures on magazines, websites or social media posts, and then get similar product recommendations from Amazon's apparelโฆ
A new study from IDC predicts retailers will spend $5.9 billion this year alone on artificial intelligence (AI) tools like automated customer service and product recommendations. Furthermore, 79 percent of retail and consumer products companies expect to use intelligent automation to learn more about their customers by 2021. Yes, retailers are making big investments inโฆ
Todayโs consumers donโt differentiate between retail channels. Theyโll jump between mobile, online and in-store to curate each individual purchasing journey according to their needs. It's becoming clear to retailers that shopping for them is all about ease, immediacy and the instant gratification of desires. For these empowered multichannel shoppers, convenience conquers all. Whether thatโs findingโฆ
Forward-thinking retailers are constantly being challenged and enhanced by technology. As online and mobile shopping continues to disrupt the โtraditionalโ retail experience, retailers are relying on new technologies to better delight customers, attract them back into stores, and ultimately succeed in the multichannel environment. So, the real question is which technologies help retailers attract andโฆ
A question we hear frequently from clients is: โHow do I become a digital Genius?โ In our research, Genius brands represent the leaders in digital media, e-commerce, product innovation, and organizational structure. For the majority of brands and retailers, particularly those that fall into the โAverageโ or โChallengedโ categories from a digital performance standpoint, theโฆ
As Jeff Bezos expands the Amazon.com empire, its dominance is impacting consumer behavior as well as legacy business models across more business sectors than we could have originally imagined. Itโs been referred to as the Amazon Effect. One notable ripple of the Amazon Effect has been felt by traditional retailers. The profound impact has beenโฆ