Digital Innovation

Gamifying Retail Experiences in the Web3 Era
October 12, 2023 at 12:11 pm

As each day passes, the difference between physical and digital storefronts becomes increasingly blurred. Technological advancements, a wealth of creativity in the retail sector, and the exciting emergence of Web3 integrations and activations continue to bring physical and digital retail experiences closer together. For brands, online interactions go beyond sales as we enter an era…

SMBs Are Getting Into the AI Game With Enterprise-Level Solutions
September 13, 2023 at 7:26 pm

For small and medium-sized businesses (SMBs), assimilating artificial intelligence (AI) into their everyday operations seems overwhelming, which creates hesitancy to its widespread adoption. A combined study by Deloitte and Stanford University discovered that 25 percent of smaller businesses currently use AI in chatbots, predictive analytics, and marketing automation. In comparison, there's a 40 percent adoption…

Hallmark Launches Cards With Venmo Gifting Capabilities
August 30, 2023 at 6:26 pm

Venmo users who regularly use the app to gift money can now do so with an accompanying physical Hallmark card, the two companies announced Wednesday. In a first-of-its-kind collaboration, the PayPal-owned digital payment platform Venmo and the greeting card company Hallmark are giving customers a new, unique way of giving gifts. Here's how it works:…

Digital Transformation: How to Take a Store From Survival to Success
July 24, 2023 at 4:22 pm

A lot has changed since the pandemic, yet one debate continues to divide retail experts and it involves the uncertain future of brick-and-mortar stores. Pessimists argue that the return on investment is too low, and that the migration to e-commerce is only just beginning. Others believe that in-store shopping serves an experiential purpose, which cannot…

Retail Metaverse: Brands' Key to Success in Digital Shopping
June 13, 2023 at 9:46 am

Have you ever wanted to buy out a billboard next door to Snoop Dogg’s mansion? While this may have just been a very specific pipedream a few years ago (and highly dependent on how close Snoop’s mansion is to Highway 101), it's now a very real possibility in the metaverse. Once a futuristic buzzword, the…

Kroger's Bold Leap: Pioneering Digital Distribution of Weekly Ad Content
June 12, 2023 at 12:49 pm

In a groundbreaking move that challenges industry norms, Kroger, the largest grocery retailer in the United States, recently announced its departure from print circular distribution, opting instead for a digital-first approach. This bold decision signifies a significant milestone for the grocery sector as retailers grapple with the daunting task of reevaluating traditional marketing channels in…

New Digital Solutions Are Solving the Retail Industry’s Existential Crisis
June 1, 2023 at 4:34 pm

For the last decade, the retail industry has been on an existential search for the future of its own soul. Consumers armed with smartphones increasingly turned to browse-and-buy shopping from virtually anywhere, flipping the nature of retail on its head. Meanwhile, traditional brick-and-mortar retailers have struggled to find effective ways to keep pace with digital…

Why the Secret to Nailing Your E-Commerce Strategy Requires Lighting Up the Senses
May 29, 2023 at 7:05 pm

Have you ever compared your online shopping experiences to your in-store experiences? Physical and digital retail experiences should both be inspirational and filled with entertainment and emotion. But that doesn’t change the fact that when it comes to engaging customers and eliciting sales, physical retail has a “leg up” on e-commerce because real-world shopping experiences…

How Renfro Brands Integrates Sustainability Into its Innovation Strategy
May 11, 2023 at 5:35 pm

Jay Robinson is chief innovation officer and senior vice president of global business development at Renfro Brands, a 100-year-old legacy sock and hosiery manufacturer and retailer. In this video interview with Editor-in-Chief Joe Keenan, Robinson discusses his role and its impact across the organization, how sustainability is integrated into Renfro Brands' holistic innovation strategy, and…