Digital Innovation

QVC Utilizes Livestream Shopping to Build Communities
April 4, 2022 at 6:28 pm

In episode 343 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brian Beitler, chief marketing officer of QVC U.S. and HSN, part of Qurate Retail Group. Listen in as Beitler discusses how QVC is incorporating new livestream shopping tools to enhance the customer experience, why he believes consumer adoption of livestream shopping is rising, and…

NFT Boom: How Retail Can Turn Digital Assets Into a Gold Rush
April 4, 2022 at 10:45 am

It feels like the ongoing non-fungible token (NFT) boom has touched every industry. Whether it’s in the auto, real estate, media, retail, sports or entertainment sector, brands of all types are racing to join the NFT party. Where NFTs fit in sports or gaming is fairly intuitive, as those industries have long cherished collectibles and…

Sam's Club CEO Kath McLay on Strategies for Member-Driven Growth
March 29, 2022 at 10:41 pm

In a session earlier this week at Shoptalk 2022 in Las Vegas, Sam's Club CEO Kath McLay detailed how the retailer is delivering better experiences for its members across both physical and digital channels. Sam's Club, the warehouse club owned by Walmart, has posted an impressive 27 percent growth in its e-commerce business over the…

Are Brands Entering the Metaverse Headed for the Wild, Wild West?
March 27, 2022 at 8:37 pm

The metaverse is here. In fact, it has been for quite some time. While most of us may have just learned of the term “metaverse,” those born in 1997 and after (Gen Z and Alpha) have grown up with it. For them, the idea of interacting, learning, conversing and even buying in a virtual universe…

How Brands Can Capture Consumers in the Metaverse
March 10, 2022 at 12:43 pm

Following Facebook, Inc.’s name change to Meta Platforms, Inc. and Microsoft’s acquisition of video game holding company Activision Blizzard, the metaverse — i.e., the 3D virtual universe users navigate with individualized avatars to play games, socialize, learn, and attend events — undoubtedly poses huge opportunities for businesses. But what does this connected world mean for…

The Checkout-Free Economy
March 9, 2022 at 10:23 am

The mobile age has streamlined our daily lives. It’s to the point where waiting in lines, dealing with people, or even leaving the house feels like a hassle when you can just push buttons on your phone to accomplish what you need. Thanks to our smartphones, we’ve reduced the ability to shop, pay, travel and…

How to Prepare Your Organization for the Future of Brick-and-Mortar
March 8, 2022 at 3:18 pm

The past two years have shown us the value of preparation. For the first time in a long time, the average American has had to consider that everything can change at the drop of a dime. Despite new and unforeseen challenges in 2020 and 2021, preparation for the unexpected is nothing new for retailers. As…

CVS Files to Trademark its Pharmacy and Health Clinics in the Metaverse
March 7, 2022 at 10:56 am

CVS Health is looking to be the first pharmacy in the metaverse. The drugstore and health services company filed for a trademark to sell virtual goods, NFTs and provide healthcare services, joining major retailers like Walmart and Nike. In its filing with U.S. Patent Trade Office, CVS is looking to trademark its logo and to provide an…

The State of Retail: How Traditional and Emerging D-to-C Can Build a More Meaningful Consumer Experience
March 3, 2022 at 2:51 pm

The retail landscape has reached a permanently hybridized state, with shopping flourishing both online and offline alongside stretched supply chains. Amidst this landscape, more traditional brands are working through a dramatic shift toward more e-commerce, while direct-to-consumer (D-to-C) natives consider expansion into retail distribution. Large, established CPG brands typically focused on selling in-store now face…

The Metaverse: How Can Brands Enter Something That Doesn’t Yet Exist?
February 28, 2022 at 3:41 pm

Merchants and brands say they’re entering the metaverse by releasing non-fungible token (NFT) projects or buying land in virtual worlds like The Sandbox and Decentraland. The reality is neither brands nor NFT owners are in the metaverse because it hasn’t been built. They're exploring digital worlds, sure, but we can't have multiple "metaverses." And as…