Data Security

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

Online shopping has become a significant convenience for consumers all over the world. From exclusive online sales to national shopping days like Cyber Monday, e-commerce is a part of the average consumer’s daily lifestyle. 2017 marked the year of data breaches, as confidential information, from social security numbers to credit card numbers and other personal…

The start of a new year is a great time to take stock of the trends and developments of the last 12 months. It’s also a good time to look ahead to some of the new innovations that will soon become standard practice. At Digital River, our online retail predictions for 2018 include some changes…

What percentage of online orders are at risk of fraud? 2.32 percent of U.S. transactions in 2017, and 5.07 percent of international orders. That’s the data from the latest Fraud Attack Index from end-to-end fraud protection company Forter, in collaboration with the Merchant Risk Council. In some ways, that’s good news: it’s less than last…

According to Cisco’s Midyear Cybersecurity Report, security remains one of the most important concerns for retailers as we head into 2018. In the past year alone, security breaches impacted store operations, finance and brand reputation. For those retailers surveyed as part of the study, the results are tangible: 54 percent said they had dealt with…

It hasn’t been a slow year for cyber attackers, and with holiday shopping wrapping up, retailers should pay special attention to their cybersecurity practices. In a survey conducted in November, cybersecurity company Tripwire found that a large majority of retail organizations aren't fully prepared for data breaches this holiday season. This is especially concerning given…

Will consumers have second thoughts about shopping at a retailer this holiday season that has experienced a data breach in the past? Chances are, they will. Perhaps because the sheer number of data breaches in recent years have raised consumer awareness about the potential damage from identity theft, Americans are increasingly wary about engaging with…

Imagine a store where many of the customers are invisible. Sounds like an episode of the "Twilight Zone" or a Stephen King novel. Yet the scene is a good analogy for what many traditional retailers and brands experience with their digital platforms — they have limited to no visibility as to who their customers are. The…

The holiday shopping season is often a chaotic frenzy with consumers frantically searching for the perfect gifts for their loved ones. Due to wider adoption and the abundance of mobile shopping apps, as well as recent breaches in secure data, holiday shopping today isn’t the same as it used to be. To help retailers prepare…

There are significant forces at play in the world of retail, not least of which is digital transformation. As transactions are increasingly completed online from a variety of devices, users have come to expect a far different experience when engaging with retailers. This holiday season, shoppers are expected to spend $682 billion, and for the…