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In episode 102 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Molly Hartney, vice president of marketing and merchandising at The Mine, an online retailer of home furnishings (and a Lowe's company), discusses the company's recent rebranding from its previous name, ATGStores.com. Hartney addresses why a rebranding was necessary,…
In episode 102 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Molly Hartney, vice president of marketing and merchandising at The Mine, an online retailer of home furnishings (and a Lowe’s company), discusses the company’s recent rebranding from its previous name, ATGStores.com. Hartney addresses why a rebranding was necessary, […]
The holidays traditionally come with a spike in sales for retailers. This past holiday season was no different — the fourth quarter of 2016 yielded a 17.8 percent jump in online sales. Projections for 2017 are nearly as high. However, to prepare for the mad rush that is the holiday season, you need to get started now.…
Customers don’t walk into stores and immediately look for a sales associate anymore. According to a recent Salisfy study, 77 percent of shoppers use their mobile devices to find information while in-store instead of asking a sales associate for help. For retailers looking to engage with, better serve and understand their customers, this is a…
It's common knowledge that brands are successful because of their beneficial connections with their customers. With new technologies constantly emerging, so are the needs of customer service. Creating a positive customer service experience creates a positive brand image. With the many platforms customers use to interact with their favorite brands, messaging is becoming the preferred…
Soccer Express is Canada’s largest distributor and retailer of soccer equipment and apparel. The company offers brands like Nike, Adidas and Puma to more than 150 soccer clubs across its four Canadian stores and e-commerce website. After experiencing 30 percent year-over-year growth rates, Soccer Express knew it needed to move away from its siloed, legacy…
"How may we assist you?” Customer service is the leading connection between a business and its customers. Providing positive experiences for customers increases the chances of receiving that customer’s ongoing business, thus providing a positive reputation for a brand. There are instances, however, when a service isn't what a customer hoped it would be. Poor…
“How may we assist you?” Customer service is the leading connection between a business and its customers. Providing positive experiences for customers increases the chances of receiving that customer’s ongoing business, thus providing a positive reputation for a brand. There are instances, however, when a service isn’t what a customer hoped it would be. Poor […]
