Customer Retention

J.Crew to Launch New, Lower-Priced Chain
July 13, 2015 at 2:07 pm

J.Crew has gotten a lot of flack from customers for how pricey much of its merchandise has gotten in the last few years. So to remedy that, the fashion retailer will open the first location in a new chain of lower-priced stores called J.Crew Mercantile later this month, the company announced on Friday. The first…

Winning Customer Acquisition Strategies From Top Online Fashion Retailers
July 2, 2015 at 7:04 pm

Custora recently analyzed data from some of the fastest­-growing online fashion, accessories and lifestyle retailers in North America ­­ — brands such as Bonobos, Crocs, Trunk Club and The Tie Bar. Our goal was to understand what makes these high-performance online retailers different than everyone else across customer acquisition and retention, resulting in a growth…

Target Hangs Up on More Customers
June 10, 2015 at 4:20 pm

Target is shutting down its wireless telecom service after offering it just two years, marking at least the second major business the retailer has exited in six months. Customers of Target’s Brightspot pre-paid wireless service are being notified the service will be terminated by the beginning of next year. Consumers won’t be able to activate…

Why Don't Millennials Want to Shop at Macy's?
May 15, 2015 at 3:34 pm

Macy’s has a couple of real problems. It's trying to figure out who its customer is and why they shop in such different ways. The other problem is it doesn't understand millennials, who are now coming of age and have significant spending power. These young people are the future of retailing — and they clearly…

A 99-Year-Old Greeter May Be Nordstrom's Best Asset
July 10, 2013

A dapper elderly man stands at Nordstrom's front entrance, humming an Italian tune and smiling at customers as they enter the store's double doors. One woman stops for conversation. A pair of young girls wave to him as they exit the department store, bags in hand. A customer stopped by a few days ago to give him a gift card, just because. Shoppers often pause to take his picture, or even ask him for a hug. Meet Ted DiNunzio, the 99-year-old greeter for the Nordstrom store at Westfield Santa Anita mall who


 

GNC Rewards its Loyal Customers With New Member Pricing Program
July 1, 2013

GNC, the nation's largest specialty retailer of health, wellness and sports nutrition products, launched a new member price program nationwide in April. The rollout of the program followed a nearly two-year test-market campaign in select cities, including Kansas City, Pittsburgh, New York and Chicago. The test campaign yielded higher store traffic, increased revenues and strong margins in those cities, making the decision for GNC to expand the program nationwide an easy one.

Belk Launches Cross-Channel Loyalty Program to Reward Customers
June 1, 2013

In commemoration of its 125 years in business and to demonstrate its commitment to and appreciation of its customers, Southern department store chain Belk has launched 125 Days of Prizes, a cross-channel sweepstakes program. During this time, Belk's customers will have the opportunity to win prizes and giveaways from some of the retailer's top designers and brands. Each day, customers will have the chance to win prizes retailing between $500 and $6,500. These giveaways include products from Michael Kors, Calvin Klein and KitchenAid.

Zabar's Secret to Success? Bagels, Babka and Z-Peat
May 7, 2013

Zabar's, the world-renowned New York-based gourmet specialty food retailer, has replaced its homegrown subscription e-commerce program with a new autoship program called Z-Peat. Z-Peat offers customers the ability to subscribe to their favorite and/or frequently purchased Zabar’s items, everything from coffee and teas to babka, bagels and rugelach. Products are automatically shipped to customers who register online at zabars.com for the replenishment program.

Birthday Club Loyalty Programs Grow With Retailers … Even Though They're Not Effective
April 11, 2013

I'm always reminded to do an annual survey of customer loyalty programs this time of year because this is when every retail and restaurant chain in America becomes my best friend, sending me well wishes and free gifts for my birthday. Happy birthday to everyone who is willing to exchange personal information for discount coupons and more junk food than is advisable to consume if you want to live to see another birthday.