Customer Retention
More and more brick-and-mortar retailers are jumping onto the subscription bandwagon. Take Sephora, for example. When the makeup retailer launched its subscription box, PLAY! by Sephora, customers felt like they were pushing โplayโ on a customized mix from someone who knew all their favorite songs. Each box includes five deluxe cosmetic products, from old favorites toโฆ
The holiday selling season is shaping up to be all about convenience and control for consumers. Successful retailers will deliver on this wish list by using the right strategies to capture holiday sales and win over consumers. Based on our work with many of the worldโs most recognized brands, Alliance Data recently looked at howโฆ
Fans of the 80โs cult-classic movie "Gremlins" will remember that it takes place around the holidays, as the cute little mogwai โGizmoโ is given as a gift. However, the exotic mogwai comes with three important rules: Donโt expose the mogwai to light (or it will die), donโt get it wet, and definitely donโt feed itโฆ
Retailers have mastered the art of curating a superior customer experience up to the point of purchase, but new research indicates they're missing the mark when it comes to delivering the superior aftermarket experience todayโs customer expects and, as importantly, they're missing out on new revenue opportunities. Ikea's recent acquisition of TaskRabbit, a sharing economyโฆ
Having a short adventure may seem fun at the beginning, but building a long-term relationship is far more rewarding. Lighters canโt warm you for good. If you're short-sighted and donโt maintain the fire burning, youโll end up freezing. In the game of retail, itโs exactly like romance. You start building relationships with people looking toโฆ
"If you don't put your people first, and invest in your people, I don't think you can have that customer experience that customers are going to want to be attracted to and loyal to."
Successful businesses must be customer-centric. Retail marketers know itโs important, but theyโre confused about how to make it happen. This is understandable, considering some of the challenges they face. Retailers still have a myopic view of customers, and thus they're lacking answers to basic questions such as the following: Where is most revenue coming from? What are the challenges associated with generating repeat purchases from loyal customers? Where do we need improvements to our customer marketing, channels, products and services?
Consumer loyalty reward programs across every facet of retail are antiquated and ineffective. Seventy-seven percent of adults in the United States participate in loyalty programs, however, more than $100 billion in loyalty points have gone unclaimed as trust in loyalty program benefits plummets. These rewards points go unused because consumers either donโt know how to claimโฆ
There's nothing more important than building up confidence for your brand. However, it wonโt happen fast and it wonโt happen easily. It will likely take some incremental investments, but it doesnโt need to break the bank. Here a few ways that will help: Authenticity One of the most important elements of building confidence is authenticity.โฆ