CRM

SaaS Backups Can Power Big Data Insights for Retailers
August 9, 2022 at 4:55 pm

No one likes paying for backup. Obviously, retailers need it. Businesses today operate on data, and without it, commerce grinds to a halt. But it’s painful to spend money on something that you hope you never have to use. The value is all tied up with the nasty what-if of corrupted data, a fire, a…

Sleep Number CRM and Loyalty Leader: 'Direct Mail is a Huge Differentiator'
July 26, 2022 at 6:31 pm

In episode 359 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lisa Erickson, senior director of customer relationship management and loyalty at Sleep Number, the leader in sleep health, science, and smart bed innovation. Erickson discusses her professional background and current role, how Sleep Number is differentiating itself by transitioning to a well-being brand that sells sleep, and how its loyalty program drives long-term customer engagement and education.

The Future of E-Commerce is Now, and it’s Driven by First-Party Data
July 6, 2022 at 2:46 pm

Technology has been woven into the fabric of our daily lives, with consumers banking, communicating and shopping online. However, the convenience of e-commerce can come at an expense. As consumers have moved deeper toward a digital-first world, questions and concerns about data privacy have grown exponentially. Under increasing pressure, Google recently announced that it will…

Rethink Personalization as Customer Understanding to Delight Customers
July 1, 2022 at 11:14 am

Personalization is among the most hotly debated topics among marketers. To some, it's the holy grail their organizations need to seize to delight existing customers, acquire new ones, and prove return on marketing spend. To others, it's a false flag for invasive data collection and inaccurate promotions that alienate shoppers. One way to reframe the…

It’s Time We Make E-Commerce More Human
June 30, 2022 at 4:22 pm

Your brand’s customers are getting sick of artificial intelligence, chatbots and automated experiences. Automation isn’t the enemy, but we’ve gone too far; 75 percent of customers want to interact with a real person more as technology improves.

3 Strategies to Tackle the Current Economic Environment
June 29, 2022 at 5:43 pm

According to the U.S. Bureau of Labor Statistics, in March 2022, the Consumer Price Index rose 8.5 percent over the previous year — the largest increase in over 40 years. This jump has hit consumers’ wallets hard. What’s more, research from The Conference Board shows that consumer confidence is down again after rebounding from COVID-driven…

Redefining Retail Relations With Field Service Software
June 1, 2022 at 9:44 am

Forward-thinking retail organizations across the globe understand that nurturing the customer experience goes beyond the initial sales engagement. The importance of visibility into the customer journey and the seamless integration with manufacturers are vital as customer expectations rise. In fact, when it comes to making a purchase, 64 percent of people find customer experience more…

How to Build a First-Party Data Strategy in a Post-GDPR World
May 18, 2022 at 5:23 pm

Retailers use and reliance on third-party data is changing due to rules on data collection established by privacy regulations such as GDPR and CCPA. In the coming years, all of the biggest web browsers, from Google Chrome to Safari, will prohibit the use of third-party cookies. This means retailers will have to solely rely on…

Can Conversational AI Boost Customer-Perceived Value?
April 27, 2022 at 1:22 pm

Customer perceived value is an oft-used term in marketing that looks at how consumers view services and judge their value. Additionally, customer-perceived value looks at the ability of a business or sales team to adequately meet customer needs and/or expectations. To truly understand and maximize customer-perceived value, businesses must accumulate insights from all customer conversations…

Customer Obsession: Being Real, Sensitive, and Personal is a Requirement Now
March 21, 2022 at 1:35 pm

The latest post to take LinkedIn by storm wasn’t an announcement about a startup raising millions in funding or an A-list executive joining the board of an industry titan. Rather, a highly personal story by self-employed writer, Niharikaa Kaur Sodhi, quickly went viral on the professional social networking site. Sodhi shared her courageous journey during…