Content Management Systems

In this special episode of Total Retail Talks, recorded at the recent Total Retail Tech conference, Brian Schultz, senior director, e-commerce and digital product management for Crate and Barrel, gives a presentation on how the furniture and home decor retailer is using computer-generated imagery (CGI) on its website and in marketing materials to cut costs and…

In this special episode of Total Retail Talks, recorded at the recent Total Retail Tech conference, Brian Schultz, senior director, e-commerce and digital product management for Crate and Barrel, gives a presentation on how the furniture and home decor retailer is using computer-generated imagery (CGI) on its website and in marketing materials to cut costs and […]

Retailers know that time and resources aren’t infinite in this shifting digital world, especially in marketing departments. Shoe Carnival, a “brand focused” footwear retailer that sells the likes of Nike, Adidas and Anne Klein, uses content like product images, lookbooks and video to give consumers a better understanding of its products. “Consumers historically like to…

The right approach is to think of content from the outside-in perspective. This means you take your online prospects exactly where they are right now, and guide them towards the solution of their own problems (some of which will ultimately result in financial benefit to your company).