Content Management Systems

B-to-B organizations aren't immune to the omnichannel trends impacting the B-to-C space. A recent inRiver survey found that 80 percent of B-to-B organizations are facing more competition than five years ago, requiring companies to transform and deliver experiences that stand out from the crowd. However, something is hindering businesses from achieving this. The amount of…

The expert speakers on this interactive webinar will address the value brands can derive from selling DTC and much more. 

Join our expert speakers as they discuss why automation is increasingly being viewed as critical in product content management.

The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models.

The demand from consumers for accurate, thorough product page content is higher than ever. However, according to 53 percent of global consumers, most companies aren’t up to par. It’s a fine line for retailers. Anticipating the constant fluctuation in consumer expectations, enabling their brand suppliers to power their product pages with content personalized to the…

In this webinar, we’ll address the parts of the product content process your business should consider optimizing and much more.

In an Amazon.com-dominated landscape, a retailer’s success hinges on the quality of its e-commerce experience and the degree of personalization it provides. Effective content management is the key to that personalization — and artificial intelligence (AI) is poised to evolve it in a big way. The integration of AI into content management systems (CMS) is…

Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.

“Content” is by far one of the most-used buzzwords today. But what does it really mean? From product information to content marketing, there are numerous steps in the content supply chain that can get lost in the shuffle. Most companies, both large and small, know they need a content strategy, though many may be unsure…

How do you get personalized content to the growing diversity of digital touchpoints at speed? The answer is Content-as-a-Service(CaaS).