Content Management Systems

We’ll dive into the common blind spots that cause shoppers to bounce, carts to get abandoned, and revenue to slip through the cracks.

Suresh Kumar, Walmart’s global chief technology officer and chief development officer, says, "We’re in a new era of retail defined by profoundly personal shopping experiences. Each shopper defines how, where and when they obtain goods, and context is key. The 'why' behind the purchase. Retailers must predict shoppers’ needs, reduce decision-making, and enable highly personal…

“Marketplace” is a bit of a buzzword in the e-commerce space at the moment, and it’s not hard to see why. One-third of all U.S. business now flows through e-commerce, and 63 percent of that is through marketplaces. Marketplaces aren't necessarily replacing traditional commerce channels like brick-and-mortar stores, or even websites. Instead, they’ve expanded how retailers connect…

INSIGHTS FOR EMPOWERING INTERNAL TEAMS AND EXTERNAL PARTNERS TO LEVERAGE CONTENT EFFECTIVELY AND CREATE PROCESSES THROUGHOUT RETAIL ORGANIZATIONS

Retailers and e-commerce players struggled with everything 2021 had to offer, from supply chain issues, delayed inventory, empty shelves, and a scarcity of talent. Based on close work alongside e-commerce and retailers and market observations, here’s how to approach 2022 with smart and tried strategies, with the focus on digital experiences and customer journeys. Large…

One of the main challenges facing retailers when moving online is looking for technical solutions. Business owners have endless options for technology platforms that can simplify and help scale their businesses. Most retailers are looking for software to improve their processes, but they often make the wrong choice. Retailers need to know precisely what the…

Customer experience (CX) has always been a priority for retailers as they seek to improve engagement and drive customer loyalty. However, the huge shift to largely online shopping, accelerated by five or more years as a result of the COVID-19 pandemic, has every retailer competing in the same online world without the benefit of eye-catching…

Learn how through the use of shoppable content, you can create create unique, interactive, differentiated online shopping experiences.

The digital era has left a distinct footprint on all walks of life. From the way we order food to the mode of payments to connecting with peers and even working remotely, everything has a digital quotient. All the different impacts that the digital era has on a customer mind-set have one thing in common:…

This shopping season will be like no other — and it will make or break retailers based on their digital capabilities. Brands that previously relied on brick-and-mortar stores with digital as a complementary channel will see a continued sales slump, while brands that have pivoted quickly to put digital as the front and center of…