Artificial Intelligence (AI)

For retailers and publishers alike, the holiday season often exposes what’s working and what's not in digital advertising operations, often setting the stage for the year ahead. Campaign volume spikes, timelines shrink, and the pressure intensifies. But the real story isn't the holidays themselves; it’s about what these peak periods reveal about the industry’s operational…

Retail is no stranger to artificial intelligence and its powerful capabilities. Many in the industry already use AI in some capacity, with new research indicating 87 percent of retailers have adopted AI in at least one area of their business. The next phase of growth will likely focus on personalization, as 86 percent of all…

With more than 85 percent of global consumers having used an artificial intelligence-powered service in the last month, the first true AI-driven holiday shopping season has been completed. According to Adobe Analytics, online spending in the U.S. during Cyber Week reached $44.2 billion, up 7.7 percent year-over-year, driven in part by an 670 percent increase…

If the last few years were about experimenting with artificial intelligence, 2026 will be about making it actually work. Retailers have spent a huge amount of money on tools that promise sharper predictions and better personalization. Many teams have seen flashes of value, but most are still wrestling with the same underlying problem: their customer…

For retailers today, meeting customer expectations takes more than adding artificial intelligence tools. The real impact comes when those tools work together, coordinating data, automations and insights so that operations run smarter and customers feel the impact. That’s what AI orchestration promises, and it’s starting to reshape the retail industry from the inside out. What…

In retail, customer experience drives loyalty, yet most organizations cannot pinpoint a single person responsible for it. According to Forrester, many companies admit they lack a clear CX owner. Instead, marketing, IT, digital, and operations each manage their own slice of the customer journey. For example, chatbots fall under digital communications, phone support under operations,…

E-commerce is evolving in ways that most retailers aren’t prepared for. The next wave of online shopping won't happen primarily on websites, it will happen through artificial intelligence agents that browse, compare and recommend products on behalf of consumers. Companies that lack the data architecture to serve these agents will become invisible to an important…

Artificial intelligence has moved beyond the pilot phase in retail. Most major retailers now use AI across their operations, with 92 percent of retail marketers reporting active AI adoption this year alone — and more than half planning to increase their investment. The global AI retail market is projected to reach over $160 billion by…

Your best customer has a question at 10 PM on a Saturday. They need to know if that jacket runs small before they buy. They wait for a response, but nothing comes. So they close the tab and order from someone else. This happens every day. HubSpot's 2024 State of Service report found that 63…

Retail’s most decisive revenue moment doesn’t stretch across the full holiday quarter; it happens in a condensed, high-stakes two-week window. As inflation keeps shoppers cautious and competition intensifies, the period between Black Friday and mid-December separates retailers that simply react from those that lead. Success now hinges on data agility, precision strategy, and artificial intelligence-driven…