3-D

How AR and 3D Modeling Are Reshaping Supply Chain Dynamics
June 4, 2024 at 6:25 pm

In an age when technology is continuously redefining the landscape of commerce, augmented reality (AR) and 3D modeling have emerged as pivotal tools, transforming not only the customer experience but also the intricate workings of supply chains. These technologies, once confined to the realm of sci-fi movies, are now actively streamlining supply chains and significantly…

Crate & Barrel Launches Virtual Store Re-Creation of its New York Flagship
December 14, 2023 at 4:23 pm

Crate & Barrel has launched its first immersive virtual store in partnership with experiential e-commerce platform Obsess. The fully shoppable virtual environment takes the form of Crate & Barrel's new flagship store in New York City, which features engaging animations and interactive personalization tools that let consumers visualize their own sofa and living room set…

Bridging the Gap Between Online Perception and Offline Reality for Retail Success
December 5, 2023 at 2:42 pm

The digital marketplace is thriving, with consumers increasingly turning to online channels for their shopping needs. However, this shift has brought about a concerning disconnect between online perception and offline reality, leading to a surge in return rates. During the holiday shopping season, it's crucial for retailers to address this issue to improve customer satisfaction…

Sell More and Improve Margins by Prioritizing the Visual Experience
October 11, 2023 at 1:07 pm

If you're involved in running an e-commerce site, you already know the importance of presenting your products in the best light possible. However, the visual experience you offer your customers goes far beyond mere aesthetics; it plays a pivotal role in building trust with shoppers, driving product purchases, and ultimately reducing return rates. The findings…

How AI and Immersive Technologies Benefit E-Commerce
October 5, 2023 at 12:00 pm

Artificial intelligence and immersive technologies are swiftly evolving and are already used in a variety of industries, including e-commerce. From fostering sustainability to improving customer experience, these  revolutionary technologies are reshaping the production, marketing and consumption of goods. Recognizing this transformation, numerous online retailers are either exploring or have already adopted AI and immersive technologies…

How to Enhance Your Omnichannel Approach
August 21, 2023 at 11:32 am

A compelling and engaging omnichannel strategy is critical to garnering customer acquisition and loyalty — something most retailers and brands are well aware of by now. A consistent brand experience both in-store and online ensures strong digital and foot traffic, while promoting a brand reputation that’s reliable and consistent. There are plenty of examples of a…

3 Tech Innovations That Will Change the Way Consumers Shop for Home and Beyond
May 4, 2023 at 4:12 pm

In early 2023, there’s no shortage of speculation on how the next wave of computer innovation might capture and enliven our attention and imaginations. From blockchain and crypto, NFTs, quantum computing, advancements in artificial intelligence (AI), to augmented reality/virtual reality and the metaverse, there are a number of terms that promise to herald a new…

Why Building Unique Customer Experiences is the Silver Bullet for Online Shopping
October 4, 2022 at 9:49 am

Calling the pandemic and its aftermath a black-swan event at global scale is an understatement. Besides being a personal tragedy and suffering for millions, it dislocated the world order along several vectors, some irretrievably. As we put it behind us, it opens vast opportunities for the bold and decisive. One of the winners, if such…

SVS Uses 3D and AR Tech to Reduce Returns, Increase Conversions
June 13, 2022 at 4:58 pm

In episode 353 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Keenan Davis, senior director of marketing at SVS, a leading manufacturer of high-performance speakers, subwoofers, wireless audio, and accessories. Davis provides an overview of the SVS business (0:56), his professional background (1:54), and why the company decided to invest in 3D and augmented reality (AR)…

How to Beat Your Online Competition With 3D Technologies
January 12, 2022 at 12:10 pm

Online retail is a highly competitive market. To effectively compete, online retailers need to start utilizing substantial advantages, like 3D technologies. These are solutions that bridge the gap between online and offline shopping. 3D technologies for online retail include 3D configurators and interactive 3D visualization of items. 3D Configurators: Customizable Lovesac Furniture A 3D configurator…