3-D
October 14, 2024 at 8:32 am
The holiday season can be a tough period for retailers, with more customer interactions, sales and chances to leave a lasting brand impression. However, in today's constantly changing retail world, businesses need fresh approaches to attract attention. This is where immersive technologies, such as 3D visualization and augmented reality (AR), come into play. Here's how…
June 4, 2024 at 6:25 pm
In an age when technology is continuously redefining the landscape of commerce, augmented reality (AR) and 3D modeling have emerged as pivotal tools, transforming not only the customer experience but also the intricate workings of supply chains. These technologies, once confined to the realm of sci-fi movies, are now actively streamlining supply chains and significantly…
December 14, 2023 at 4:23 pm
Crate & Barrel has launched its first immersive virtual store in partnership with experiential e-commerce platform Obsess. The fully shoppable virtual environment takes the form of Crate & Barrel's new flagship store in New York City, which features engaging animations and interactive personalization tools that let consumers visualize their own sofa and living room set…
December 5, 2023 at 2:42 pm
The digital marketplace is thriving, with consumers increasingly turning to online channels for their shopping needs. However, this shift has brought about a concerning disconnect between online perception and offline reality, leading to a surge in return rates. During the holiday shopping season, it's crucial for retailers to address this issue to improve customer satisfaction…
October 11, 2023 at 1:07 pm
If you're involved in running an e-commerce site, you already know the importance of presenting your products in the best light possible. However, the visual experience you offer your customers goes far beyond mere aesthetics; it plays a pivotal role in building trust with shoppers, driving product purchases, and ultimately reducing return rates. The findings…
October 5, 2023 at 12:00 pm
Artificial intelligence and immersive technologies are swiftly evolving and are already used in a variety of industries, including e-commerce. From fostering sustainability to improving customer experience, these revolutionary technologies are reshaping the production, marketing and consumption of goods. Recognizing this transformation, numerous online retailers are either exploring or have already adopted AI and immersive technologies…
August 21, 2023 at 11:32 am
A compelling and engaging omnichannel strategy is critical to garnering customer acquisition and loyalty — something most retailers and brands are well aware of by now. A consistent brand experience both in-store and online ensures strong digital and foot traffic, while promoting a brand reputation that’s reliable and consistent. There are plenty of examples of a…
May 4, 2023 at 4:12 pm
In early 2023, there’s no shortage of speculation on how the next wave of computer innovation might capture and enliven our attention and imaginations. From blockchain and crypto, NFTs, quantum computing, advancements in artificial intelligence (AI), to augmented reality/virtual reality and the metaverse, there are a number of terms that promise to herald a new…
October 4, 2022 at 9:49 am
Calling the pandemic and its aftermath a black-swan event at global scale is an understatement. Besides being a personal tragedy and suffering for millions, it dislocated the world order along several vectors, some irretrievably. As we put it behind us, it opens vast opportunities for the bold and decisive. One of the winners, if such…
June 13, 2022 at 4:58 pm
In episode 353 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Keenan Davis, senior director of marketing at SVS, a leading manufacturer of high-performance speakers, subwoofers, wireless audio, and accessories. Davis provides an overview of the SVS business (0:56), his professional background (1:54), and why the company decided to invest in 3D and augmented reality (AR)…
