3-D

As retailers reopen their brick-and-mortar locations, they need to realize the global coronavirus pandemic has permanently changed consumers’ buying habits. Consumers have learned the value of understanding products without being able to touch them, and expect brands to create online and in-store shopping experiences that are informative and entertaining. Providing consumers with detailed 3D product…

Artificial intelligence (AI) is one of the most promising technologies for retail. According to market firm Tractica, global AI revenues will see a massive growth to $36.8 billion in 2025. AI capabilities have reached the level where brands are starting to take them seriously. To make a winning formula, now retailers just have to add…

It’s said that imagination can be hampered by two-dimensional thinking. Add a third dimension, the saying goes, and all sorts of new possibilities open up. And so it is with the promise of one of the most inventive technologies available to retailers today: 3D. Driven by new cameras about the size of a AA battery…

The writing has been on the wall for a long time. Product photos are eating up an inordinate amount of marketing budget, and that’s when the shoot goes right. When a shoot goes wrong, the costs go up. A change? Up. Variations? Up. Prototypes? Up. Factor in shipping costs for big-ticket items like motorcycles and furniture,…

Conversational commerce is the latest trend taking the retail industry by storm. By leveraging human brand specialists, artificial intelligence (AI) chatbots and augmented reality (AR), conversational commerce delivers a more simplified and personalized shopping experience for consumers on participating retailers’ online stores and social media platforms. This model provides consumers with a seamless, on-demand shopping interface…

Retailers that once tried to compete with e-commerce giants have long since shifted to become giants in their own right. Today, retail is shifting again, weaving digital into every aspect of operations, largely driven by brands need to anticipate individual customers’ evolving desires. Additionally, over a decade of transformation has sparked a shift in consumer habits and…

A new generation of visual tools is now available to bring the physical environment into the shopping process, allowing consumers to locate, evaluate and share products in new ways. Thanks to the near ubiquity of smartphones, consumers are viewing — and creating — more visual content than ever. This has made image-centric social media networks among…

Fueled by the collective effort of dozens of new luxury-specific technology solutions in the market, the online shopping experience continues to evolve, adopting the best features of brick-and-mortar stores. Unfortunately, in the click vs. brick war, digital retail is still the weaker competitor as it’s tough to bring the emotions and engagement of physical retail…

Tenth Street Hats, a Los Angeles-based online retailer of designer hats, was challenged like many online apparel and accessories brands to simulate the in-store experiences shoppers can get from touching and trying on products in real life, and seeing how they look on their bodies before making a purchase. To help address this challenge, Tenth…

Here are four emerging FashTech trends that merchants are betting on that consumers might not yet be ready for.