In episode 353 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Keenan Davis, senior director of marketing at SVS, a leading manufacturer of high-performance speakers, subwoofers, wireless audio, and accessories. Davis provides an overview of the SVS business (0:56), his professional background (1:54), and why the company decided to invest in 3D and augmented reality (AR) solutions to help it reduce returns and increase conversions (2:57). He shares why Vertebrae was the right technology partner for SVS (5:23) and how customers can experience 3D and AR technology on its website (7:37).
Furthermore, Davis discusses how SVS' e-commerce shoppers are utilizing the 3D and AR technology (8:55), and how the retailer is measuring the business benefits of those solutions (10:57). Lastly, he shares how SVS is promoting these new interactive tools to shoppers (12:22) and the opportunities he sees to further improve 3D and AR technology usage at the retailer (14:36).
Keenan Davis is the senior director of marketing at SVS. He's a seasoned veteran of the consumer electronics and video gaming industries who brings a deep and critical understanding of digital marketing to the business. Prior to joining SVS, Davis led digital marketing efforts for the popular, market-leading video gaming headset brand Turtle Beach.