The AOS home products catalog is in a tough position when it comes to prospecting for new customers…
Gail Kalinoski
Problem: The Strasburg Children catalog wanted to improve the quality of its photographs. Solution:…
BACKGROUND: In 2000, Kassie Rempel started her own financial planning business, working with five…
My Twinn creates personalized, handcrafted dolls that lend themselves to gift-giving. So not…
BACKGROUND: Howard Flax, CEO of FLAX art & design, comes from a long line of art supplies…
Marketers are turning to advanced strategies and technologies to ensure their e-mail messages are…
Problem: Pottery Barn wanted to build its natural search optimi-zation performance on major search…
“For a company like ours that has very strict ROI goals and standards, it was really important for…
Printers are full of useful (and free) advice for their catalog clients. Their suggestions range…
With the latest postal rate increase weighing heavily on catalogers’ bottom lines, you’ll be…
BACKGROUND: “In the late ’80s, I realized there was a gap in the electronics accessory…
Replogle Globes, a cataloger of globes and other classroom tools, encountered several problems when…
Your e-mail is legitimate, but it might be getting blocked because some ISPs think it’s spam. In…
In the mid ’90s, Louis Stack, founder and president of Fitter International, was like many people…
BACKGROUND: A trained CPA Liz Plotnick-Snay will soon enter her 12th holiday season with the…
