E-mail Strategy: Effective Ways to Select an E-Mail Marketing Vendor
Marketers are turning to advanced strategies and technologies to ensure their e-mail messages are delivered properly and welcomed by their recipients. But many companies need outside help and decide to hire an e-mail service provider, or ESP.
In a recent white paper, Atlanta-based e-mail service provider Silverpop Systems offers advice on choosing the right ESP for your needs. Here are some of the firm’s top tips.