Profile: Building a Catalog From the Ground Up
How SimplySoles’ Kassie Rempel leaped feetfirst into the catalog business
BACKGROUND: In 2000, Kassie Rempel started her own financial planning business, working with five affluent families. In 2002, “One family asked me to work with it full time and help the spouse set up and run an exercise studio and day spa in the D.C. area,” she recalls. The next year, she transitioned out of financial planning and into cataloging.
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