Brian Klais

Brian Klais

Brian Klais, Founder and CEO, URLgenius
Brian Klais is a distinguished entrepreneur, creator economy evangelist, and award-winning mobile strategist renowned for founding URLgenius, the premier, patent-protected global app-linking platform that empowers marketers and creators of all sizes to create fluid app-to-app linking experiences to enhance engagement, conversions, and affiliate commissions. Favored by leading content creators, agencies, and brands worldwide, URLgenius reduces friction for the end user when linking to apps and websites from social media and digital and traditional advertising. 

Prior to URLgenius, Klais helped pioneer SaaS SEO technology for retail and media brands, making it easier for millions of consumers to find relevant products via search engines. He launched the first retail platform for mobile SEO as the GM at Covario (now iProspect and RioSEO).  Before, Brian Klais was a Senior Partner at SEO agency Netconcepts, where he led the firm’s award-winning SaaS SEO platform to acquisition by Covario. 

Brian Klais’ visionary leadership and innovation across the mobile marketing space have cemented his reputation as an award-winning strategist. Follow all of his insightful thought leadership across the digital marketing landscape on LinkedIn for a glimpse into the future of mobile marketing and beyond.
From Influence to Intelligence: The Rise of AI-Driven Creator Commerce

As retail navigates macroeconomic headwinds, platform disruption, and increasingly cautious consumer spending, a new dynamic is emerging: creators are evolving into strategic commercial collaborators, not just storytellers. Supercharged by artificial intelligence (AI), creators are rewriting the rules of affiliate and brand partnerships, becoming leaner, smarter and more resilient in the process. In 2025, AI isn’t…

Netflix’s Big Podcast Bet: A Game-Changer for Social Commerce

If you think Netflix’s next big move is just about binge-worthy series, think again. The streaming giant is eyeing podcasts — specifically, video podcasts — and this shift could redefine not just how we consume content but how we shop, engage, and monetize online. The Video Podcast Explosion is Just Beginning Podcasts have been surging…

Friend or Foe? How Google’s Mobile-Friendly Update Will Impact Retailers

Google released one of its most significant algorithm changes ever last Tuesday. This update has been dubbed "mobilegeddon" and "mopocalypse" for good reason: Google says the change will affect more sites than previous "huge" updates. Based on Pure Oxygen Labs' annual mobile search engine optimization scoring of the top 500 retailers, I believe this update will impact nearly every retailer, some dramatically. What can your brand do to maintain its organic search presence? Here are few tips.

3 Steps Every Mobile Retailer Can Take to Prevent Google Ranking Downgrades

Misconfigured mobile redirects can result in errors, irrelevant pages and now, as a result of Google's recent algorithm changes, search ranking downgrades. Many brands may find it difficult to correct mobile redirect issues, but identifying and fixing these issues is important to helping pages stay visible in mobile search results and removing critical obstacles blocking the path to more mobile commerce. The following is a list of suggested tips to help retailers correct faulty mobile redirects:

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