Charlie Silver has been in the direct marketing and catalog industries for his entire career. But…
Alicia Orr
Flip to the order form of any catalog or go to the checkout of a cataloger’s Web site, and you’…
When Doug Hershey graduated from Penn State with a degree in Dairy Science, a career with cows…
Richard Eaton, vice president, fulfillment services of Highlights for Children, and Tom Kirkham,…
A generation ago if you wanted to automate a catalog business you had two choices. You could buy a…
One night in 1950, a truckload of grapefruit was late in arriving at Ed Cushman’s tiny fruit…
IN THE DAYS IMMEDIATELY FOLLOWING the TRAGEDY of Sept. 11, 2001, the horrific event and what it was…
Melissa Payner is a risk-taker. The 43-year-old retail industry veteran has been president and CEO…
Funny isn’t it that only a short time ago some people were telling jokes about print media such as…
At the conclusion of my most recent hotel stay, I nearly went into sticker shock when I got my bill…
As with holiday gift shopping, the best way to ensure a happy holiday season for your catalog…
Lillian Vernon began selling personalized belts and handbags with a black and white ad 50 years ago…
Finding fresh sources of names to mail has always challenged catalogers. Lately, it’s become more…
In today’s highly competitive catalog arena, service has become a make-or-break proposition for…
When Mammoth Sports Group purchased the Austad’s golf catalog from Hanover Direct this past…
