Meeting Today’s Challenges

Charlie Silver has been in the direct marketing and catalog industries for his entire career. But his education was in accounting and finance. His first job upon graduating from Rutgers University in the 1970s was as a budget accountant at Scholastic magazine.

“I liked the analysis part of my job more than the accounting,” Silver recalls of his days at Western Publishing. When Western moved in 1978, Silver took a post at Berkey Photo as a senior financial analyst. Later, he was promoted to marketing manager. “I liked the marketing. It was exciting to me to come up with new ideas and see them tested in the marketplace.”