Adam Brotman
Adam Brotman, Co-Founder and Co-CEO, Forum3
Adam Brotman is an entrepreneur with over 25 years of experience leading major tech and consumer brands. He co-founded AI consulting firm, Forum3, in 2021 to help brands leverage emerging technologies, serving clients like Anheuser-Busch, Crumbl, Starbucks, and Tishman Speyer. Previously, Adam was president, chief experience officer, and co-CEO at J.Crew, where he launched the widely successful J.Crew Rewards program. At Starbucks, he was the inaugural chief digital officer and EVP of Global Retail Operations, developing the payment, ordering, and loyalty platform which amassed 60 million members. Adam has been recognized as one of Fast Company’s “100 Most Creative People” and CDO Club’s CDO of the Year. He serves on the boards of Ruby Tuesday and Cabi, and has held board positions at Neiman Marcus Group and Brooks Running. He received his bachelor’s degree from UCLA and JD from The University of Washington School of Law.
For decades, retailers have invested heavily in owning the customer relationship. Loyalty programs, first-party data, and personalization engines were all designed to ensure brands, not intermediaries, understand their customers best. That foundation is now at risk of slipping away as artificial intelligence-powered platforms increasingly take over the shopping experience. As consumers increasingly discover and purchase…
COVID-19 forced retailers and restaurants to squeeze years’ worth of digital transformations in the span of a few weeks. As in-store shopping and in-person dining models became untenable in March 2020, retailers and restaurants pivoted to contactless delivery/pickup; buy online, pick up in-store (BOPIS); and mobile and loyalty apps to keep their businesses open. In…





