Adam Brotman

Adam Brotman

Adam Brotman is the CEO of Brightloom, a customer growth platform that focuses on making personalization and convenience the new standard for all customer experiences.

The Digital Customer Tipping Point: Brands Pivot From Survive to Thrive

COVID-19 forced retailers and restaurants to squeeze years’ worth of digital transformations in the span of a few weeks. As in-store shopping and in-person dining models became untenable in March 2020, retailers and restaurants pivoted to contactless delivery/pickup; buy online, pick up in-store (BOPIS); and mobile and loyalty apps to keep their businesses open. In…