Special Report: Printing, Production and Paper

A Commitment to Customer Service

David Motheral, chief technology officer at Fort Worth, Texas-based Motheral Printing oversees all technological implementation for this catalog, publication and commercial printer. “Submitting jobs to us has never been easier,” he notes. He’s referring to the printer’s recent adoption of the Synapse InSite and Synapse Prepare tools from Creo. Synapse Prepare addresses the workflow gap between a cataloger and its printer. It allows a cataloger to take a digital file (e.g., a PostScript file), feed it to Synapse Prepare (through a hot folder or print-to function) and, in return, get an optimized PDF file that’s been expertly manicured according to the exact prepress specifications assigned by the printer.