Why Omnichannel Shouldn’t Mean Every Channel
By
Bob Barr
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Retailers should engage with that in mind, since consumers often state that they can't live without their phones. It's not enough to just optimize a mobile site, however. Companies must consider how the mobile experience is integrated across other customer touchpoints and, more importantly, where those touchpoints are relevant.
0 Comments
View Comments
- Companies:
- Amazon.com
Bob Barr
Author's page
Related Content
Comments