Customer Acquisition: Why BustedTees’ Acquisition Strategy is No Laughing Matter

"We set up a program where if people abandon their carts, we hit them with a light box that tells them that if they check out in the next 15 minutes, they'll get a discount," Schwartz says. "This sense of urgency has a huge impact on sales. Since using BounceX in this way, we've improved conversions by 20 percent for this group."