Print-Plus: Who Killed the Catalog?
During the past five years, several e-commerce companies have come to Lett Direct asking us to start a print catalog program for them. These business owners realized that they could only grow so much with a web-only strategy. They recognize a print catalog program is critical to their long-term growth. These companies are now using catalogs to sell more merchandise to existing customers and to prospect for new buyers more cost effectively. They're omnichannel retailers that can cast a wider net and capture a larger piece of the pie.
According to Uri Berlinger of National Public Radio, "the death of print is highly exaggerated, at least when it comes to shopping." Fact is, consumers love catalogs. Print catalogs are very much alive!