When Mailing Your Catalog Overseas
Stephan Merz, senior project manager with DIRECT SUCCESS GmbH, a direct marketing consulting firm in Germany, offers three tips that can help you overcome the hurdles when mailing your catalog into international markets:
- Assign a team of employees whose specific responsibility is to oversee the international launch. Also, ensure that international activities have a high priority among your company's top managers.
- Take enough time to examine all relevant factors. You may prefer a later — but more likely to be successful — start to your overseas initiatives.
- Get expert advice. In the long-term you'll save money and be more successful by using the help and advice of local experts and partners at an early stage. This can include lawyers or experts for data protection, agencies or freelancers for copywriting, a local post office to ensure postal correctness, and independent consulting companies working within your target country.
To reach Stephan Merz, e-mail him at email@example.com