Stephan Merz

Stephan Merz, senior project manager with DIRECT SUCCESS GmbH, a direct marketing consulting firm in Germany, offers three tips that can help you overcome the hurdles when mailing your catalog into international markets: - Assign a team of employees whose specific responsibility is to oversee the international launch. Also, ensure that international activities have a high priority among your company's top managers. - Take enough time to examine all relevant factors. You may prefer a later — but more likely to be successful — start to your overseas initiatives. - Get expert advice. In the long-term you'll save money and be more successful by