Retail Execs Share Their Keys to Growth in 2017
In the Winter 2017 issue of Total Retail, we asked our editorial advisory board what they consider to be the key priority for them to grow their businesses this year. Below are some of their answers (click here for a list of the members of our editorial advisory board, including their titles and companies):
Aubrie Pagano: We’ll be focusing on opening Bow & Drape’s first brick-and-mortar micro-store, a destination that’s sub 200 square feet. We’ll also continue to focus on technology, innovative product and, of course, customization.
Peter Cobb: Mobile first.
Brian Schultz: We’re focused on making the customer’s entire shopping journey, pre- and post-transaction, as seamless across channels and pleasant as possible, while keeping scalability for growth in mind.
Jim Garlow: For IT, we continue to focus on full-scale, on-site tech solutions, installs and segment needs — healthcare is vastly different than K-12.
Mark Friedman: Improved conversion, A/B testing, and better mining of customer data and using it to drive sales.
Jenn McClain-De Jong: Develop a marketing communication plan to drive repeat visits; a focus on a client application once launched; and reduce the number of direct mail pieces we send while increasing redemption.