What You Should Know About List Rental Data Cards(1,657 words)

Know the cancellation fees and terms. It's more commonplace today to charge full selection rates on cancelled orders, in addition to a flat cancellation fee and running charges.

Watch e-mail delivery charges. List owners are charging to send you their files via e-mail, and most likely your computer service bureau is charging you to get files via e-mail. Combined for each list you rent, this could cost about $100 versus a magnetic tape or cartridge fee of $15 to $25, plus shipping charges.