Stepen R. Lett

By Stepen R. Lett How do you know if a list you're testing for the first time will work, or if it's even the right list to test? Obviously, there's no way to know for sure prior to mailing. But studying the list data card in advance and really understanding what it tells you can help minimize the risk of testing. This month, I'll review what a list data card says about a file and how you can better interpret this important information. Market and demographic profile.