Chris

COLUMBUS, Ohio, Jan. 24, 2011 /PRNewswire/ -- DSW Inc. (NYSE: DSW), a leading branded footwear specialty retailer, today announced the appointment of Christopher Lanning as Senior Vice President & General Manager of the Leased Business Division. Lanning will be responsible for managing DSW's existing leased business client base and developing new account relationships. ( Photo: http://photos.prnewswire.com/prnh/20100325/DSWLOGO-a ) "Chris is an innovative and customer-focused executive with a demonstrated record of success in multiple retail and consumer channels," said Michael MacDonald, CEO of DSW Inc. "We are excited to add Chris to our senior leadership team and confident he will further

By Stephen R. Lett How do you know if a list you're testing for the first time will work, or if it's even the right list to test? Obviously, there's no way to know for sure prior to mailing. But studying the list data card in advance and really understanding what it tells you can help minimize the risk of testing. This month, I'll review what a list data card says about a file and how you can better interpret this important information. <Market and demographic profile. The main considerations for list usage are the product category/ market and the demographic profile of

By Susan J. McIntyre Secrets of successful pagination. Pagination, deciding what products go where in your catalog, is both an art and a science. Paginating can be complex and confusing. But understanding some basic principles can help unravel the mystery. Easy to Find = Easy to Sell A product on your catalog's back cover is easy to find, because the customer will see it without opening the book. Let's say a product will sell 30 percent better on the back cover than on a random inside page. Which product would you prefer to get a 30 percent lift: a $1,000-revenue product or

By Stepen R. Lett How do you know if a list you're testing for the first time will work, or if it's even the right list to test? Obviously, there's no way to know for sure prior to mailing. But studying the list data card in advance and really understanding what it tells you can help minimize the risk of testing. This month, I'll review what a list data card says about a file and how you can better interpret this important information. Market and demographic profile.

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