9 Ways to Improve Your Customer Service
Webinar demonstrates how marketers can integrate channels to improve customer service
9. Use rich media when appropriate and only when it delivers a better customer experience. An example of a good use of rich media Muchow pointed to would be where an electronics marketer adds to its site a link of a YouTube video that shows customers how to set up a complicated entertainment center they just bought.
- Companies:
- Forrester Research Inc.
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