9 Ways to Improve Your Customer Service

7. Be prompt with e-mail. Customers expect e-mail responses from companies within one business day, Gliedman said.

8. Leverage all service areas across all channels, Gliedman advised. Specifically, he suggested that marketers think of the various channels as fingers on one hand — they need to work together and can’t be treated as independent of each other. Take a phone call with a customer that leads to an e-mail, that includes a link that could lead to a live chat, he noted as an example. This integrates most of your channels to help provide the best possible experience and solution for customers.