Web Exclusive: Shoebuy.com Increases Revenue Per Visit and Average Order Values Via A/B and Multivariate Testing
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“With Amadesa, we can easily run multiple tests concurrently on our site and segment traffic through a single, intuitive interface,” said James Keller, chief marketing officer for Shoebuy.com, in a press release. “We now understand even better why segments convert differently, empowering us to quickly refine the message, image, offer or landing page to engage with visitors, drive revenue and create an even better customer experience.”
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