Web Exclusive: Shoebuy.com Increases Revenue Per Visit and Average Order Values Via A/B and Multivariate Testing
However, Shoebuy.com focuses on metrics as the foundation of its marketing efforts, and knew that despite its success, it could improve marketing ROI by gathering more data to create optimal, personalized user experiences.
So Shoebuy.com turned to website optimization and testing provider Amadesa for its A/B and multivariate testing capabilities. Amadesa’s rich feature set, ease of use and integration with other applications, as well as the option of adding behavioral targeting capabilities in the future, met Shoebuy.com's needs.
Shoebuy.com used Amadesa’s solution to create several versions of pages with alternate elements such as images, copy and promotional offers. Then it broke down each test by geographic, demographic and behavioral traits, enabling it to see both the overall results of each optimization as well as how each change affects sub-segments. Shoebuy.com used this data from the tests to create the most profitable combinations.