Web Exclusive: Shoebuy.com Increases Revenue Per Visit and Average Order Values Via A/B and Multivariate Testing
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Shoebuy.com is now able to test and segment programs to improve the effectiveness of specific marketing initiatives. For instance, it's targeted mobile users for its recently launched Apple iPhone and iPod touch applications; determined the impact of security logos on its website; and run design and layout tests across its product pages.
0 Comments
View Comments
Related Content
Comments