Web Buyers Are Changing the Catalog World, Part 2 of 3
By
Jim Coogan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
But pure Web buyers respond so differently to catalogs than traditional buyers with the same RFM characteristics that you no longer can just assume a common factor of “unknown” orders for each list segment you mail. Pure Web buyers tend to place almost all follow-up orders on the Web site’s shopping cart, so these buyers will have a much lower source code capture because of the much higher proportion of orders that are flowing through your shopping cart.
0 Comments
View Comments
E
Jim Coogan
Author's page
Related Content
Comments