Web Buyers Are Changing the Catalog World, Part 2 of 3
By
Jim Coogan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Therefore, if you treat pure Web buyers the same as traditional call-center buyers, one of two things will happen: You’ll either overmail or undermail your pure Web buyers or traditional call-center buyers because these buyers are different and require different circulation strategies and frequencies! Below are several tips to help you determine how best to manage circulation, factoring in the influence of Web buyers.
0 Comments
View Comments
E
Jim Coogan
Author's page
Related Content
Comments