Web Buyers Are Changing the Catalog World, Part 2 of 3
By
Jim Coogan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
* Use matchbacks to measure response or sales per book for each segment. Source codes are becoming harder to capture because so many orders are being taken online in shopping carts, which often don’t capture source codes. In the good old days, catalogers could just add a percentage (say 15 percent) to their tracking reports for each segment mailed for those orders that came without source codes. This yielded a relatively accurate measurement of total demand.
0 Comments
View Comments
E
Jim Coogan
Author's page
Related Content
Comments