Web Buyers Are Changing the Catalog World — 7 Key Issues, Part 3 of 3

6. What other metrics should you have in place to measure Web business? Two vital metrics are new-to-file buyers and buyers by channel. How many buyers you’re getting from catalog circ vs. Web marketing is critical for planning and budgeting. So measure channel shift, and know what percentage of your orders are coming through your call center vs. your Web site’s shopping cart.