Web Buyers Are Changing the Catalog World — 7 Key Issues, Part 3 of 3

In the final installment of this three-part series on the analytic metrics necessary for catalogers to evaluate their multichannel businesses, this week I address some common issues that arise when managing the catalog circulation of Web buyers.

(For part 1, click here and for part 2, click here.)

Once you begin using the four techniques to manage the circ of your Web buyers as outlined in parts one and two of this series, more business issues will likely emerge. Here are seven questions/issues that may arise when managing Web buyers in future circ plans, and tactics to help you answer them.