Watermark - The Catalogue of the RNLI (841 words)

Background on the RNLI

The United Kingdom, as an island, is a maritime-oriented nation. It stands to reason that with so many people spending time on boats, eventually a number of them will be in need of rescue. For 175 years, the Royal National Lifeboat Institution has performed this life-saving service. However, in recent years, the Institution's fund raising results have declined, and it sought a new solution to raise operating capital.