Watermark - The Catalogue of the RNLI (841 words)

The back cover sells hard, offering four exclusive items. The heading LIFEBOAT GIFTS and nine RNLI logos leave no room on this page for the reader to doubt from whom this catalog came or the purpose it serves.

Between the covers, the page design and layout are pleasant, interesting, and have good eye-flow: the designers succeed in showcasing many products without cluttering the pages. Most pages lead with a heading that identifies a category or mood that the items on the spread will represent. Along with this heading is a different Rescue Quote for each section, to support and reinforce the purpose and nature of the catalogue.