Watermark - The Catalogue of the RNLI (841 words)
The RNLI catalogue successfully combines several ingredients critical to any catalog's success: Merchandising and creative elements work to support one another and bolster overall brand recognition.
Outstanding Merchandising
Margaret Creech, Watermark's merchandising and buying manager, together with a small team of buyers and re-buyers, give the catalogue life with a marvelous selection of items—well beyond what one might expect for a typical not-for-profit institution's gift catalog. The merchandise categories include:
- People:
- Jack Schmid
- Peter Chennell
- Places:
- United Kingdom
- United States
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