Use these nine tips to bolster your Web site’s security and your customers’ confidence.

By Matt Griffin and Catalog Success

The ongoing threats of spam, identity theft and data security breaches hang heavily in the air at the close of 2005. Headlines detailing these dangers have made sure your customers are more aware than ever of the perils of buying online.

In fact, 48 percent of Americans avoid making purchases on the Internet because they’re afraid their financial information may be stolen, according to a survey conducted earlier this year by the Cyber Security Industry Alliance.