Use Mobile Messaging to Your Advantage This Holiday Season
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To set up the A/B test, decide which users you want to target based on demographics or behavior and divide them into equal groups. Make sure you have a big enough sample size for your A/B test and that it runs long enough to gain statistically significant results. Once the test finishes, compare analytics (e.g., checkout rates and overall revenue) between the groups to see if the message(s) actually influenced behavior. If your messaging wasn't well-received, try a new message or a new target audience.
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Momchil Kyurkchiev
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