Today's holiday consumers may be self-sufficient when it comes to decision making, but let's face it, gift shopping is a stressful endeavor and help is usually welcome. Consumers are constantly on the prowl for insight into their tween's most recent obsession or creative suggestions for adults. If you provide them with some welcome solutions to their holiday pain points, your brand will be at the forefront of their minds. Follow some of these techniques to help your mobile app stand out amidst the assortment of competitors:
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