Use Mobile Messaging to Your Advantage This Holiday Season

The holiday season brings a wave of consumers ready to purchase gifts as varied as the recipients of those gifts. This creates a lot of work for retailers, but with the right approach, it pays off with a hefty spike in revenue.

Today's holiday consumers may be self-sufficient when it comes to decision making, but let's face it, gift shopping is a stressful endeavor and help is usually welcome. Consumers are constantly on the prowl for insight into their tween's most recent obsession or creative suggestions for adults. If you provide them with some welcome solutions to their holiday pain points, your brand will be at the forefront of their minds.