Use Mobile Messaging to Your Advantage This Holiday Season
The holiday season brings a wave of consumers ready to purchase gifts as varied as the recipients of those gifts. This creates a lot of work for retailers, but with the right approach, it pays off with a hefty spike in revenue.
Today's holiday consumers may be self-sufficient when it comes to decision making, but let's face it, gift shopping is a stressful endeavor and help is usually welcome. Consumers are constantly on the prowl for insight into their tween's most recent obsession or creative suggestions for adults. If you provide them with some welcome solutions to their holiday pain points, your brand will be at the forefront of their minds.
Follow some of these techniques to help your mobile app stand out amidst the assortment of competitors:
1. Use in-app messages to interact with current users. In-app messages are a great tool you can leverage to keep users engaged with your app. With the right content, an in-app message can prevent bounce rates, increase the amount of time users spend in your app and ultimately lead to a higher checkout rate.
The best messages are personalized and triggered by a customer's actions. If a message is targeted and gives a customer useful information, they're much more likely to engage and have a positive experience.
Leading up to the holidays, try sending users that tap through several screens an in-app message that offers them gift ideas.
2. Use push notifications to re-engage past users. For users that haven't recently logged into your app, you can re-engage them using push notifications. No one can turn down a good deal, so you could send them a quick note about holiday promotions. This is an easy campaign that's not too intrusive.
As mentioned before, the best messages are personalized and triggered by a customer's actions, so a better campaign would target users based on previous purchases.